ThinkerMaker

Welcome. My name is Daniel Reid and I'm a Graphic/Web Designer.

  • Design 2 Print

    Design 2 Print

    A common obstacle encountered by many young designers is the printer. How does one deal with them? What steps must be taken in order to achieve a finished product? Design 2 Print answers many common and not-so-common questions aspiring designers might have, as well as warn of any potential pitfalls encountered from design to print and beyond.

    Programs & Abilities Used:

    Adobe InDesign, Illustrator, Photoshop, Precision Mockup Skills, Copy Writing and Research

  • Hellyeah Brewing

    Hellyeah Brewing

    The band Hellyeah is all about living life to the fullest, having a good time, and partying hard. Keeping this in mind, what better way to further their image than to have their own line of specialty beer? Each variety of beer is named after one of their songs and the illustrations aim to visualize them.

    The fans are the most important part of music. With this new line of beer, Hellyeah's fan base will have a unique experience and a great opportunity to be one hell of a fan. If they submit a picture of themselves wearing aviators and/or cowboy hats via Facebook, they have a chance to get on their very own bottle.

    Programs & Abilities Used:

    Adobe InDesign, Illustrator, Photoshop, Precision Mockup Skills

  • Peoria Chiefs Pocket Schedule

    Peoria Chiefs Pocket Schedule

    Minor league baseball centers around the fans and their experiences at the games. The Peoria Chiefs (Single A Affiliate of the Chicago Cubs) use a pocket schedule to inform their fans about upcoming games and promotions. Every season has a theme and the spirit of that theme shines through the team's promotions (events, fliers, educational programs, etc.). The challenge was to incorporate the 2011 theme, "It all starts here," into the design of their annual pocket schedule while maintaining the readability and accessibility of the information that is contained within.

    Programs & Abilities Used:

    Adobe InDesign, Illustrator, Photoshop

  • Metric Convention

    Metric Convention

    The United States is the only industrialized country in the world that does not use metric as its predominant system of measure. After several failed attempts at standardizing the country, the U.S. Government is determined to realize this goal by teaming up with the National Institute of Standards and Technology (NIST). This time, they set their sights on American children in middle school through high school.

    Converting an entire country to the metric system successfully cannot be done over night. And the middle through high school age range is a difficult one to tackle. What better way to approach this than with extreme fun!?

    Programs & Abilities Used:

    Adobe InDesign, Illustrator, Precision Mockup Skills

  • Don't Turn a Blind Eye

    Don't Turn a Blind Eye

    WITNESS uses video and online technologies to open the eyes of the world to human rights violations. They empower people to transform personal stories of abuse into powerful tools for justice, promoting public engagement and change of policy.

    Blind is a form of style magazine, which promotes a lifestyle in line with what WITNESS does as an organization.

    Programs & Abilities Used:

    Adobe InDesign, Illustrator, Photoshop

  • ACBU

    ACBU

    The Activities Council of Bradley University (ACBU) brings performers and other special events to the students attending the school. One of the few and most effective ways of advertising on campus is through posters. Most designers working for ACBU simply take the who/what/when/where, slap it over a photo of the who and call it done. I like to take a different approach to designing posters: I focus on the typography in order to ensure that there is a clear hierarchy of information. This clarity is what makes my posters so effective.

    Programs & Abilities Used:

    Adobe Illustrator, Photoshop

  • BRB Productions

    BRB Productions

    BRB Productions is a future media production company which will be run by two of my close friends and I. The icon is based off a triskelion, which appears in many different places and time periods. This symbol was chosen because it closely relates to the dynamics that exist between the three of us.

    Programs & Abilities Used:

    Adobe Illustrator, Photoshop, Flash, HTML, CSS, Cross-Browser Optimization, W3C Standards Compliant

  • CSS Zen Garden

    CSS Zen Garden

    This is the first official assignment for a web design class that I took. The idea behind CSS Zen Garden (www.csszengarden.com) is to reinforce the separation between structure and design. This is my take on the garden, IMDb style.

    Programs & Abilities Used:

    Adobe Illustrator, Photoshop, HTML, CSS, W3C Standards Compliant

  • Perfect Peppers

    Perfect Peppers

    Perfect Peppers is a fictional online produce distributor and they are known to supply the most "Perfectly perfect produce, every time!" Naturally, their online presence is very much product oriented. The company wants to actively show that their perfect produce is perfectly perfect by using large, delicious looking photographs of their products. Thoroughly entice the potential customer and they will bite!

    Programs & Abilities Used:

    Adobe Illustrator, Photoshop, HTML, CSS, Cross-Browser Optimization, JavaScript, jQuery

  • Thinker Maker WP Theme

    Thinker Maker WP Theme

    This is my first venture into the world of Wordpress. I think it's quite successful at being functional and teaching me a lot about the way Wordpress works, PHP, some Javascript and blog design in general. For now, this is no longer live but expect it to be reborn in the near future!

    Programs & Abilities Used:

    Adobe Illustrator, Photoshop, HTML, CSS, Cross-Browser Optimization, JavaScript, jQuery, PHP, Wordpress, W3C Standards Compliant

Design 2 Print

A common obstacle encountered by many young designers is the printer. How does one deal with them? What steps must be taken in order to achieve a finished product? Design 2 Print answers many common and not-so-common questions aspiring designers might have, as well as warn of any potential pitfalls encountered from design to print and beyond.

Programs & Abilities Used:

Adobe InDesign, Illustrator, Photoshop, Precision Mockup Skills, Copy Writing and Research

Stay a while and listen

Hello! My name is Daniel Reid. I am a graphic/web designer and an aspiring front-end developer. If you so choose, you can find me lurking around Milwaukee, Wisconsin.

I went to school at Bradley University, in Peoria Illinois. While there, I earned a BS in Graphic Design (Cum Laude) along with a minor in Interactive Media and a minor in Marketing. During my tenure at Bradley, I fell in love with graphic and web design.

The more I got into designing for the web, the more I realized that having programming knowledge is a good thing. Actually, it is kind of a necessary component. Sure, there are those who specialize in programming and those who specialize in design, but I want to do both.

I am currently working as a User Interface designer at a really awesome software company.

My Resume

What's all of this "Thinker Maker" stuff?

As designers, our job is not to simply produce things as if we were mindless zombies. We also have to think about a problem and figure out the best way to solve it. There is a process to it. Most people don't see this part of our job and most don't recognize. They are almost always focused on results, which is important. I mean, our goal is to provide value to clients in the form of tangible and intangible goods, isn't it?

The term, "Thinker Maker," is relatively newish and has been floating around the design community as of late. The idea here is to re brand designers over time as not only producers, but idea generators. The task of a designer is to both think and make, so why shouldn't a designer's title express the same idea?

I have thought long and hard about what "Thinker Maker" means, and what it implies. As a result, I felt compelled to come up with a working definition of the term:

"Thinker Maker (n): A person who utilizes deliberate thought and reasoning throughout the creative process. Ideally, this should result in a well-intentioned solution that shows logical progression from ideation to execution."

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Just fill out that form over there if you want to get in touch with me. I would love to hear from you!

At this time, I am seeking freelance opportunities.

Click here to download a copy of my resume

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